Meditation and mindfulness have undeniable psychological benefits, but guided mediation apps can leave a lot to be desired. Aduri’s smart meditation cushion uses subtle vibrations synced with content from the Aduri app to keep users centered and focused.

Aduri approached informal to help them launch on Kickstarter, working with informal members on their campaign and graphic assets.

After successfully reaching their funding goal, Aduri brought on additional informal members to bring their product to a manufacturable prototype and identified manufacturers for custom fabric, foam, injection molded plastics, and custom electronics.


DURATION 2 years
TEAM COMPOSITION Electrical, mechanical, and firmware engineering; supply chain, branding, and crowdfunding strategy
TEAM SIZE 6 informal members
OUTPUT A smart meditation cushion and successful crowdfunding campaign.