Burrito Pop

Inspired to turn her eight-year-old idea into a full-fledged product, the inventor of Burrito Pop approached informal to design her early concept for manufacturing, build her brand, and launch Burrito Pop on Kickstarter.

An entire direct-to-consumer startup team was assembled to help bring Burrito Pop to life. informal members tackled product design and engineering, materials and vendor sourcing, branding, website and ecommerce, and ran a successful crowdfunding campaign.


TEAM COMPOSITION Mechanical engineering, industrial design, supply chain, branding, performance marketing, PR, Shopify development, crowdfunding strategy
TEAM SIZE 10 informal members
OUTPUT A twistable burrito holder, brand, website, and successful Kickstarter campaign.