The inventor of Lodge loves entertaining outside but was frustrated with his options for outdoor speakers. He didn’t want to pay an arm and a leg for wired speakers and needed something that sounded better than most wireless landscape speakers.

He approached informal® to turn his idea into a business, so we assembled a team of industrial designers, engineers, operators, creatives, and marketers to get the job done.

Every part of Lodge was created by informal members, from the product to the brand, to the crowdfunding campaign.


TEAM COMPOSITION Electrical, mechanical, and software engineering; industrial design and manufacturing; branding and creative; marketing and crowdfunding
TEAM SIZE 10 informal members
OUTPUT Solar powered speaker system, brand, go-to-market campaign.