As fitness enthusiasts, the founders of Stakt have experimented with countless exercise mats, only to find that many fall short in one way or another.

They hired informal members to design and manufacture a new exercise mat that folds instead of rolls, giving users two products in one—a mat and a block that can amplify a workout.

We identified a manufacturing partner who could help bring the Stakt team’s concept to life and oversaw their ramp up to production. informal members supported Stakt on everything from sourcing materials to bringing finished units into the United States.


TEAM COMPOSITION Product design, supply chain, manufacturing, branding, and marketing
TEAM SIZE 5 Informal members
OUTPUT A stackable yoga mat and direct-to-consumer fitness brand.